I love Cabela's for their fishing equipment and their great website (since I do most of my shopping online). I'm not sure how long it will last, but they are having a clearance sale on both ice fishing and other fishing tackle and equipment.
Most of the fishing tackle is almost half normal price and some tackle is up to 60% off. Looks like a variety of rods, reels, and some artificial lures. Some equipment looks to have sold out. Sorry, I was a bit late in posting this one.