Say you want to buy a new fishing reel. You can browse online stores for the best deal. Once you find it, then browse sites such as sportsmancoupons.com for instant coupon codes. Many sites offer an extra box to enter in a coupon code when you fill out your credit card information. Most of these coupon codes are hidden from you. But many websites specialize in finding them...or maybe they just earn a buck in advertising, either way its a deal for us. If the site your shopping on does not offer coupon codes they may just have special links for the deal you are looking for. You can find these deals on sites like the one mention above. Feel free to search Google with words such as "Coupon Codes", "Special Deals", and "Bargain Links" along with the product you are looking for. Many deals can be found only on the web and if you are lucky you may even get free shipping or no sales tax because the site has no physical location in your state.